The LICKONAVISION team has nearly four decades of experience producing television programs for both commercial and public television. As the company behind the award-winning music series Austin City Limits (the longest running music program in American history), LICKONAVISION has unrivaled expertise in capturing live music performances. 

While music is the heart and soul of our history, LICKONAVISION serves clients spanning all industries. We have the tools and vision to communicate your story effectively. We create professional, high quality video content for any purpose.


Since 1978, Terry Lickona has been the producer, now executive producer, of "Austin City Limits." Celebrating 38 years on PBS, ACL is the longest-running popular music series in American television history. In 2003, the President of the United States awarded ACL the National Medal of Arts, the nation's highest honor for artistic excellence. In 2012, ACL received a rare institutional Peabody Award for excellence and outstanding achievement. Terry has also produced other specials and series for public television, cable, domestic and foreign syndication, home video, and DVD - over 800 programs, with artists ranging from Ray Charles and Johnny Cash to Juanes, Coldplay and Neil Young to Willie Nelson, Arcade Fire, Radiohead and Pearl Jam.  October 2012 also marks the 11th anniversary of the Austin City Limits Music Festival, one of the most successful music festivals in the country. In 2011 Austin City Limits Live at The Moody Theater opened its doors in downtown Austin as a world class live performance venue combined with a state of the art studio soundstage.

Lickona has been the co-producer of the Grammy Awards Show on CBS since 2012.  He served as Chairman of the Board of Trustees of the National Academy of Recording Arts and Sciences from 2005-2006. He also currently serves on the Board of the Latin Recording Academy.

A native of Poughkeepsie, New York, he has lived in Austin, Texas since 1974.



Jeff Peterson is Producer of the National Medal of Arts and Peabody award-winning PBS series Austin City Limits. Peterson has been a producer of music programs for HBO, Cinemax, TNN, domestic and foreign syndication, home video, and over a dozen music and documentary specials for PBS. Peterson was a producer on numerous non-televised music concerts, galas and fundraisers, including the Texas Festival at The Kennedy Center for the Performing Arts. He also more recently was the Producer for A Company of Voices: Conspirare in Concert and Chris Isaak: Beyond the Sun, both for PBS.

Peterson has served on the board of the Texas Chapter of the Recording Academy, has chaired the Texas Chapter Recording Academy Honors and Grammy SoundChecks with both Coldplay and John Mayer, and coordinated performances and production at Grammy in the Schools.

Peterson began his career in 1978 as an audio engineer, music mixer and technical supervisor on various nationally distributed music and dramatic programs, including Austin City Limits. 




  • Video Production

  • Concert and Event Production

  • Talent Booking

  • Talent Coordination

  • Production Management

  • Stage Management

  • Social Media Content and Marketing

  • Photography

  • Scripting

LICKONAVISION is based in Austin, Texas and provides services globally.